Case Studies

Objective

The client’s principal objective was to minimise their loss of parliamentary seats due to the introduction of a new electoral system. Bonneville was tasked with providing the campaign strategy, digital strategy, research and opinion polling and message development.

Actions

Bonneville started track polling in key target seats. The first poll indicated the client winning only 50% of their target seats. The track polling was then used to develop the messages that were deployed throughout the campaign.

Bonneville incorporated the developed messages into social media posts and advertising banners and disseminated messages via social media platforms to the target seats with the right messages delivered to the right audiences at the right time. The social media posts were then reinforced by the campaign strategy and talking points which were incorporated into stump speeches by the Prime Minister the Party’s parliamentary Candidates and the Get-Out-The-Vote campaign.

Outcome

Essentially behavioural insight was translated into a winning strategy: developing branding, positioning, messaging and creatives which captured the public’s imagination and delivered a clear advantage to the client. This was successful in increasing the voters’ engagement with the client which ultimately lead the client’s win of 68.75% of the target seats.

Case Studies Political Campaign

The client wanted to minimise their loss of parliamentary seats in the election.

Case Studies Government Relations

Working with one of the worlds largest Western telecoms companies on their government relations campaign.

Objective

Provide government relation support for a campaign that highlighted the dangers to the U.K. government of allowing certain vendors to operate within the telecoms industry.

Actions

Bonneville embarked on a major government relations and monitoring drive for the client ensuring that the concerns were seriously considered by the U.K. government ministers civil servants select committees MPs and think tanks. The client became an influential voice opposing the targeted vendors.

Outcome

The client’s concerns were included in and influenced the U.K. government’s telecommunications review. The vendors in question were banned.

Objective

Provide international communications support Brazil’s Ministry of Sport, the Minister of Sport Aldo Rebelo and Deputy Minister of Sport Luis Fernandes, to enhance the reputation of Brazil as an exciting nation for sporting events and tourism, and enhancing their athletes’ media coverage.

Actions

Bonneville embarked on a major media relations and monitoring drive for the Ministry of Sport, ensuring that the Ministry and its two principal ministers and the Brazilian athletes became sought after by the media for comments and interviews relating to Brazil and the ongoing sporting events.

Outcome

Secured high profile interviews and placed prominent press releases for the Minister his deputy and the athletes.

Broadcast media engaged: BBC (Sports, World News, Radio 5, Sky), Sky (Bolton & Co, Sky Sports), C4, CNN, CNBC, EFFE, Bloomberg, RTL SWR, Deutsche Welle.

Print press articles: The Economist, Financial Times, Guardian, Independent,The Evening Standard, Daily Telegraph, AFP, AP, Washington Post, USA Today, Time Magazine, Wall Street Journal, Der Speigel, DeTelegraaf, L’Éxpress, Le Figaro, Deutsh Welle, Die Welt, Die Zeit, DPA, FAZ Zeitung, Der Speigel, La Republica, HuffPost, PA, Reuters, Inside the Games, Sports Pro, Daily Telegraph, Sports IllustratedI, Goal, Voetbal International, L’Équipe, L’Éxpress, Kicker, Sport Bild, Stern, Süddeutsche Zeitung, Gazetta Dello Sport.

Case Studies International Communications

Working with Brazil’s Ministry of Sport during the 2013 Confederations Cup, 2014 Brazil World Cup, and the Rio 2016 Olympics.